Designed to create emotional impact, engineered for speed, based on a study of more than 4000 hotel websites. Convert is the most advanced hotel website ever made. It's more than a website it's a booking machine.
"we've made more than 4000 hotel websites and millions of bookings analysed"
Convert is a new type of hotel websites, one that has evolved from being a mere hotel presentation into a booking machine.
Making a website that converts lookers into bookers is a promise that many have made. And while great design is important, what is essential to delivering that promise is testing and analysing until the promise becomes a reality.
Convert is based on a lot of experience (WIHP has been making hotel websites since 1999), thousands of tests (we've made more than 4000 hotel websites) and millions of bookings analysed. Through our unique tracking and a careful study of our massive resource of millions of bookings we've built a hotel website like no other.
From years of tests and analysis some key elements became evident in order to create a website that converts, they are: speed, imagery and booking funnel. With Convert those elements have converged into a seamless site for the first time.Contact Us
"Design drives decision, speed stuns and booking process converts"
Convert websites are hosted on multiple servers around the world, the site is served to the user by the closest server at record speeds. Multiple levels of image distribution were created to ensure the website loads faster than any hotel website on the market today.
The importance of speed is emphasized through recent studies by both Google and Microsoft that indicate that just 250 millisecond slower than a competitor can reduce conversion rate. We noticed that hotel websites need to present all the key elements of a hotel in a few seconds, all these are included in Convert.
See the live demo video here to get an idea of just how fast the site is.
Nothing sells a hotel room better than large images, while that is obvious, in many cases hotel websites are based on lots of text taking up more than half of the page. Convert is all about huge images because it's the images that create the emotional impact and it's the images that create an immersive experience.
With Convert all images are big, the gallery, the home page all of them are full-screen and they load incredibly fast. Because a hotel only has a few seconds to convince the guest that this is the right place for them.
New technologies had to be developed to ensure a high quality and fast rendering of images. The result is a unique quality of websites where design creates the emotional impact that drives to the buying decision.
See a live demo of Convert in action:
The majority of hotel websites today consist of a website and a booking engine that has been added to the site. What this means is that guests have to navigate through two levels of sites in order to book their room. From our studies of guest behaviour we see that 56% of the guest's time is spent on the website and an additional 44% is spent on the booking engine. On average guests spend 25 minutes to book, 11 of those 25 minutes are wasted by a booking engine.
As we covered earlier speed is essential in increasing conversions. If 250 milliseconds can increase your conversion rate, imagine how much you'll increase it when you make the booking 11 minutes faster.
In Convert the booking engine is totally integrated into the website. As a guest browses through the website he is actually going through the booking process in the easiest possible way, the result is a booking process so smooth it's impossible not to convert.
Try the smoothest booking process ever:
Guests have questions, when looking at your hotel they want to know where it is located, what there is around the hotel and driving directions. In fact from our analysis we saw that guests return 4 times to the site before finalising their booking. That's a lot, it just shows how hotel websites aren't answering guest questions.
So we created a state-of-the-art interactive map that guests can use to get all information of what is around the hotel and how to get there. Using Google's Map technology we've created a pre-concierge that is unique and of unparalleled efficiency.
Find out what exists around Hotel Ares using Convert's unique map integration.
WIHP stats is a fast and precise system that tracks visits and visitor sources compared to bookings generated and shows you exactly how your website is producing. With WIHP Stats you will also see the return on investment of your advertising campaigns, you search engine optimization and much more.
WIHP CMS is a content management system designed for hotel websites. Allowing you to create or change special offers and packages, to change texts and images throughout the site with a simple solution and in just a few clicks.
WIHP Planner is available on demand for hoteliers that want a rapid and easy way to update their rates and availability. It was developed as an alternative solution to the booking engine (connects with SynXis) to facilitate the management of rates and availability for hotels.
Convert is available to hotels of any size for only 750 EUR per month (approx 990 USD) for a two year period. With the purchase of a convert site your hotel will be connected to the SynXis booking engine which handles the online purchase section.
Once you have filled out the online form to open your account you will be directed to a Paypal subscription page to register your payment method. There's a down payment of 325 EUR to start the process. No further payments will be required for 90 days during which our design team creates your site.
With all the information you filled out in the online form we will design the website and it will be delivered to you and put online. During the design process you will be contacted by our support team to arrange the management of the domain (your existing URL) and any questions will be answered.
Our support team will also send you your access codes to WIHP Stats and other control panels for you to manage your account.
If you have any questions you'll have a direct phone line to our support team which can help you throughout the process.