By coordinating all the marketing efforts of a hotel such as Distribution on third party platforms (OTAs), website, advertising campaigns, social media, GDS and yield consulting to name a few, we assist hotels in channeling their sales towards their most profitable channels.
WIHP (World Independent Hotels Promotion) is one of the leading hotel marketing companies in Europe and probably the world. Founded by Vincent Ramelli the company now consists of over 40 full-time staff located in different parts of Europe and the United States and has a customer base of over 1100 independent hotels for whom WIHP has been managing online marketing.
In 1998 Vincent Ramelli saw how online business was becoming a huge opportunity for the travel industry and shifted all his efforts towards hotel marketing. First just making websites and expanding into search engine optimization, then search advertising until it became a fully-fledged online marketing firm.
However WIHP didn't become what it is now until Vincent bought his first two hotels and saw the world from a hotelier's viewpoint. Vincent then incorporated into WIHP experienced hoteliers to become consultants and to direct WIHP's online marketing teams, thus merging the products of online marketing into a real channel for independent hotels to boost their direct revenues.
Today WIHP serves hundreds of independent hotels around the world, helping them keep up with the ever-changing world of online marketing. From managing their websites for all platforms, creating social media campaigns reaching thousands of guests and potential customers, handling multi-platformed pay-per-click advertising campaigns to yield consulting and distribution management.
WIHP is globally recognized a leader in the field, not just because of the amazingly fast websites created but because the consulting and campaigns are efficient and generate an extremely high ROI for hotels.
WIHP's mission is to drive business to hotels on their direct revenue channel, this means working together with OTAs, ensuring the distribution of the hotels is properly managed on all possible platforms so as to create a win-win situation where hotels increase their profits and benefit from the traffic generated from all channels. The "end game" is to ensure hotels get up to at least 60% of their revenues through direct channels, and then maintain that.